Where Story Meets Strategy. And the Stage.

I’m Noëlly Sam, brand strategist, storyteller and founder of We The Corageus.

For over 15 years, I’ve helped bold thinkers and brave brands cut through the noise with clarity, courage, and a compelling story.

Now, I’m stepping in my zone of genius, by offering select speaking and collaboration opportunities for teams, communities, and creatives ready to grow with intention.

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Speaking & Workshops.

Now booking for 2025: Talks, panels, and private workshops

I speak on real things, courage, clarity, brand truth, and navigating personal evolution while building meaningful work. If you’re looking for a voice that blends sharp thinking with lived experience, I bring both.

Signature Topics Include:

  • Bold by Design: Building brands that tell the truth, not just sell

  • After the Fall: Reinvention after setbacks, pivots, and identity shifts

  • The Story is the Strategy: Using narrative to lead, move, and convert

Perfect for:

  • Women’s retreats and founder circles

  • Conferences, panels, and podcasts

  • Leadership offsites and internal company events

A Few Things I’ve Built, Written, or Led

  • The Corageus Letter → 60+ weekly editions, 70% open rate, read by leaders, creatives, and changemakers

  • We The Corageus → A bold content and strategy company helping brands grow through storytelling, partnerships, and editorial clarity

  • Corporate Strategy Work → Currently advising internal comms and content at a top Canadian telecom during a company-wide transformation

  • Creative Roots → Former fashion blogger. Founder of Fashion Unfold. A decade of building platforms before “platforms” were a thing

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Let’s Connect. Collaborate. Or Create.

I work at the intersection of storytelling, strategy, and bold reinvention.

If you’re building something courageous — or curating an experience that needs a voice like mine, reach out here.

Looking for my company?