Noëlly Sam: Brand Strategist

Hi there! I am Noëlly Sam, and for over 15 years, I’ve been passionate about connecting brands with engaged audiences across fashion, lifestyle, beauty, and luxury sectors. As an award-winning social media strategist, I had the pleasure of building a vibrant online fashion community on Twitter (now X), organically reaching over 1 million impressions and fostering global conversations among industry professionals and enthusiasts.

My journey has been diverse and fulfilling. I launched a social media agency where I collaborated with esteemed brands like Bentley and Aston Martin Montreal. Organizing hybrid roundtable events in New York with top fashion PR professionals and influencers allowed me to bridge the gap between digital and real-world connections. My early days as a fashion blogger and content creator taught me the art of storytelling that resonates deeply with both brands and consumers.

Before diving into the world of fashion and media, I honed my skills in sales, becoming a top performer at a leading telecommunications company. This experience sharpened my abilities in persuasion, communication, and relationship-building, all of which are integral to crafting compelling brand strategies that drive engagement and business growth.

Currently, I am building We The Corageus (WTC), a multimedia brand and consultancy on a mission to empower entrepreneurs, creatives, and startups. I am also eager to bring my expertise into the lifestyle and luxury hospitality sectors, aiming for a PR or Communications role with a top-tier brand. Collaborating with Sales and Marketing teams, I aspire to blend strategy, sales, and communications to elevate brand narratives that captivate high-value audiences.

I believe in the power of bold ideas and authentic connections. Let’s collaborate to craft compelling stories and foster meaningful engagement. Feel free to reach out to me at hello@noellysam.com.

Additionally, I invite you to subscribe to my newsletter, The Corageus (pronounced Courageous)—formerly The Big 3—where I share insights on personal and professional growth. You can also explore the archives of my podcast series on women's empowerment HERE, though recorded several years ago, the wisdom and discussions remain as relevant as ever.