Seize The Momentum

Welcome To The Big 3!

A quick note to fellow Montrealers, as we expect snow en masse tomorrow. If you too, will be home with the kids, I send waves of creativity to keep them entertained and your patience intact.

Meanwhile, I expect my daughters to act like this while I do my best to work. 

Enough snow talk, you’re here for the Big 3, so let’s go. 

The Lesson. 

Use The Power of Momentum to Build

Momentum is a powerful ally that can propel us forward with incredible speed. It's that "in the zone" feeling where everything clicks. But momentum is fleeting, so we must nurture it and take decisive action. The key? Recognizing the moment and striking without hesitation.

I’ve learned to trust my instincts more, summon courage, and act swiftly. The magic happens when we seize the moment and ride the wave. But it wasn’t always the case.

I've watched momentum slip me away a few times, paralyzed by overthinking or blind to life's cues. Like when I hosted a Fashion Unfold event in New York - at the WeWork Wall Street location nonetheless. The energy was incredible, connections were made, and we had fun, but I did not fully capitalize on the moment, and let the buzz fade instead of building on it. The result? A hard lesson learned. 

Now, I pay close attention. I look for cues and act. I'm learning to trust the process, play the cards I am dealt, and build my plane while flying.

This shift has been transformative. And the next venture I am working on proves that responsiveness, agility, and embracing uncertainty can pay off. More on that later. 

So, are you ready to seize your moment? To stop overthinking, summon courage, and start? Now may be the time to leap. But whenever fear, doubt and imposter syndrome show up, I hope you will acknowledge them, smile and keep going, unbothered. 😌

Remember, inaction is the greatest risk.

The Book.

On-Brand by Aliza Licht, ex DKNY PR Girl (IYKYK)

Applied knowledge is power.

In 2025, we buy books to study and apply their teachings, not just to display them as trophies on our shelves. We left that in 2024, right?

**On-Brand** is the book you need if you're ready to take your personal brand seriously. It is part memoir, part workbook, and filled with practical advice relevant to our times, which you can apply immediately.

“The impression others have of you stems from how you tell your story and express your unique combination of personality, experience, and skills. It encompasses your visual identity and the things you surround yourself with. It's what people think you do, who you are, and what you stand for. People's perception of you becomes their reality of you, whether you like it or not. Your personal brand is a powerful tool that, if mishandled, can lead to harm.” - Aliza Licht

The book also offers guidance on managing crises, rebranding, achieving visual consistency, and effective networking.

Whether you've been carefully crafting your personal brand or have completely overlooked it, **On-Brand** will undoubtedly provide you with valuable insights.

The Challenge

Do One Thing That Requires Courage

Today's challenge is simple. Do one courageous thing before this week ends. Mine is completing a business email pitch and pressing send. 



Thank you for being here.